Category Archives: Style

Are you a discerning cyclist?

Some of us take the Henry Ford approach to buying cycling clothing: any colour, as long as it doesn’t show the mud. At the other extreme, some of us know our Bianchi blue from our duck egg, are very particular about sock length, and can spot a decent merino across a crowded pub. Where do you fall on the spectrum? … Continue reading

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Brand Spotlight on Svelte Cycling

The newest addition to Victor & Liberty’s stable of British designers is young London-based brand Svelte. The company launched at Spin London in May; after a successful Kickstarter campaign, Svelte are now producing subtle, classy jerseys, shorts and accessories, without the premium price tag. For our brand spotlight, Victor & Liberty chatted to Svelte’s founder, Tom Barber. Tom’s from a … Continue reading

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Brand spotlight on Morvelo – designing for women

Morvélo’s colourful, distinctive cycling kit has quickly made them one of Victor and Liberty’s most popular brands. We had a chat with the company’s newest recruit, Lois, about the design and testing process. Oli and Dave founded Morvélo to combine their love of cycling in all its forms with their expertise in graphic design. Design drives the brand, but function … Continue reading

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Carradice and Victor & Liberty: a cross-Pennine colloboration

Luckily, Lucy’s been here before. We’re weaving through a network of terraced streets in Nelson, Lancashire when she cries, ‘There it is!’ A tiny sign points down a cobbled side road. Here, tucked behind the rows of houses, is the Carradice factory. For some cyclists, a trip to Carradice is a little pilgrimage. Wilf Carradice made himself a cycling bag … Continue reading

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A Century of Cycling

When we were invited to exhibit a selection of our carefully curated cycling apparel at the Bankfield Museum, Halifax it was too good an opportunity to miss! As a young company we were delighted to be asked by Calderdale Museums to showcase a selection of British brands that represent the best of cycling apparel today. Its an absolute cracker of … Continue reading

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