Are you a discerning cyclist?

Some of us take the Henry Ford approach to buying cycling clothing: any colour, as long as it doesn’t show the mud. At the other extreme, some of us know our Bianchi blue from our duck egg, are very particular about sock length, and can spot a decent merino across a crowded pub. Where do you fall on the spectrum? … Continue reading

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Brand Spotlight on Svelte Cycling

The newest addition to Victor & Liberty’s stable of British designers is young London-based brand Svelte. The company launched at Spin London in May; after a successful Kickstarter campaign, Svelte are now producing subtle, classy jerseys, shorts and accessories, without the premium price tag. For our brand spotlight, Victor & Liberty chatted to Svelte’s founder, Tom Barber. Tom’s from a … Continue reading

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Brand spotlight on Morvelo – designing for women

Morvélo’s colourful, distinctive cycling kit has quickly made them one of Victor and Liberty’s most popular brands. We had a chat with the company’s newest recruit, Lois, about the design and testing process. Oli and Dave founded Morvélo to combine their love of cycling in all its forms with their expertise in graphic design. Design drives the brand, but function … Continue reading

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