Brand spotlight on Morvelo – designing for women

Morvélo’s colourful, distinctive cycling kit has quickly made them one of Victor and Liberty’s most popular brands. We had a chat with the company’s newest recruit, Lois, about the design and testing process. Oli and Dave founded Morvélo to combine their love of cycling in all its forms with their expertise in graphic design. Design drives the brand, but function … Continue reading

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Cycling in Spring

Getting dressed for winter cycling is easy: you just put on everything you own. Spring poses different challenges. The weather forecast euphemistically calls it ‘wintry mix’, but spring is all about ice, hail, wind, rain, sun and snow in quick rotation. Thin layers that you can take off and stuff away make sense. With a lightweight waterproof like Vulpine’s beautiful, … Continue reading

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Victor & Liberty – The First Year

It’s our anniversary – a year since Victor & Liberty launched! We thought we’d offer you a virtual slice of cake and a glass of something, and take you with us on a little trip back over the last twelve months. But first, we’ll introduce ourselves properly. We’re Lucy and Paul, passionate cyclists and design fans. Lucy’s the driving force … Continue reading

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A Century of Cycling

When we were invited to exhibit a selection of our carefully curated cycling apparel at the Bankfield Museum, Halifax it was too good an opportunity to miss! As a young company we were delighted to be asked by Calderdale Museums to showcase a selection of British brands that represent the best of cycling apparel today. Its an absolute cracker of … Continue reading

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Planning for L’Eroica Brittania

Now then! It’s time to decide what to wear to the most handsome bike ride on the planet! L’Eroica Brittania is in it’s first year in the beautiful, jaw dropping Peak District. It looks set to be a fantastic and unique experience for riders & spectators who can expect to see drop-down handlebars and handlebar moustaches at this vintage derby. … Continue reading

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