Brand spotlight on Morvelo – designing for women

Morvélo’s colourful, distinctive cycling kit has quickly made them one of Victor and Liberty’s most popular brands. We had a chat with the company’s newest recruit, Lois, about the design and testing process. Oli and Dave founded Morvélo to combine their love of cycling in all its forms with their expertise in graphic design. Design drives the brand, but function … Continue reading

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A Century of Cycling

When we were invited to exhibit a selection of our carefully curated cycling apparel at the Bankfield Museum, Halifax it was too good an opportunity to miss! As a young company we were delighted to be asked by Calderdale Museums to showcase a selection of British brands that represent the best of cycling apparel today. Its an absolute cracker of … Continue reading

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