Our Story

Victor & Liberty started life in Hebden Bridge, West Yorkshire. In the Spring of 2013 a seed of an idea was planted..... situated in the heart of the South Pennines, a slice of cycling heaven, two people love riding bikes almost as much as they love clothes and fashion, decided to blend our their passions.

The goal was simple; to provide men and women (who are so often shamefully overlooked) with stylish, performance led apparel. Victor & Liberty was created, bringing a mix of time-honoured classic brands and newer up-and-coming labels. All with a commitment to offering the best materials and designs - ensuring you look and feel good as you ride. The ultimate aim was to combine fantastic brands with amazing customer care.

Fast forward to Spring 2016. After three years the founders of Victor & Liberty made the decision to pass the business on to new owners - Marcus & Sabrina - a husband and wife team from Australia. And so begins a new chapter...

We are grateful and excited for the opportunity to take on Victor & Liberty. The brand and vision instantly resonated with us. We are absolutely committed to continuing the goal of providing both men and women with fantastic brands and amazing customer care. 

Over the coming months you might notice some subtle changes. First of all, we've moved the Victor & Liberty headquarters to St Albans, Hertfordshire. We won't bore you with details about the business plan, but it's worth mentioning that we'll be looking at the brands and product we currently offer with a view shaking things up a bit. But not too much. We'll endeavour to offer a unique selection of cycling apparel for road, touring, commuting, and the urban cyclist as well as enhancing the range of cycling products and accessories. Importantly, our commitment is to ensure that Victor & Liberty product suite caters for both genders equally. 

So please come along for the ride. Check back from time to time to see what's new and follow us on you favourite social media platform. Do connect with us - we'd love to hear from you.