P A R I A
NOUN 1. AN OUTCAST. A PERSON WHO IS REJECTED OR CAST OUT, AS FROM HOME OR SOCIETY
Paria have always had a passion for the irrelevant and alternative, whether this be by design, attitude, or outlook. Paria pride themselves on this. Paria was born out of a desire to deliver something fresh into the cycling market taking urban influences and attitude, coupled with the grit and fever driven out of the Yorkshire countryside.
Paria work with up and coming designers and artists from a range of disciplines; illustrators, digital specialists and bamboo tattoo artists.